A proper, well-devised marketing strategy is the key to a website’s success. Marketers are constantly churning ideas and finding the best possible avenue to boost online visibility, increase conversions, and yield revenues. However, besides all these, marketers also need to pay attention to website security. Ignoring the security of the very website they are trying to promote can prove detrimental to the respective brand and its business.
Irrespective of the size of the business, any website can be vulnerable and susceptible to security breaches and result in data thefts, malicious code injections, email hacks, and similar other risks. A hacked website can be a nightmare for marketers and can cause considerable damage to the website’s online reputation.
If you are a marketer and is responsible for managing a website and its online visibility, then here are a few things you should know about website security.
Things That Get Affected By Poor Security
1. Search Engine Optimization (SEO)
The SEO of your business website is defined by the rankings on search engines and the way it appears on search results. Based on it, the search engines assign a Search Result Page Rank (SERP), which boosts the SEO score of the site. … Read More