A proper, well-devised marketing strategy is the key to a website’s success. Marketers are constantly churning ideas and finding the best possible avenue to boost online visibility, increase conversions, and yield revenues. However, besides all these, marketers also need to pay attention to website security. Ignoring the security of the very website they are trying to promote can prove detrimental to the respective brand and its business.
Irrespective of the size of the business, any website can be vulnerable and susceptible to security breaches and result in data thefts, malicious code injections, email hacks, and similar other risks. A hacked website can be a nightmare for marketers and can cause considerable damage to the website’s online reputation.
If you are a marketer and is responsible for managing a website and its online visibility, then here are a few things you should know about website security.
Things That Get Affected By Poor Security
1. Search Engine Optimization (SEO)
The SEO of your business website is defined by the rankings on search engines and the way it appears on search results. Based on it, the search engines assign a Search Result Page Rank (SERP), which boosts the SEO score of the site. In case of a hack, there is a domino effect on the rankings and visibility of the website. One of the most popular malwares that directly affects the SEO is malware SEO spam that can override your search engine metadata, thus redirecting your website to irrelevant domains.
WordPress forms the foundation for most websites today and hence, managed by marketers. However, more than most WordPress sites are not optimized for security, making them easily vulnerable to hackers. The objective of such hacks is not to steal your data or remove files, but to access your email account and user data so they can send spam emails. When this happens repeatedly, your ISP will block your website’s IP address as a potential risk, which can affect your site traffic. Your email account might also get blacklisted. That is why it is important to install WP security updates as soon as they are available, along with installing the latest versions of WP security plugins.
Social media is a primary channel for online marketing, which coincidentally, is also a playground for hackers. Again, their objective here is not to tamper with your or your user’s data, but create havoc on the platform by using your brand and website. Social media hacks reflect in changed profile details, profanity of content, or making false claims to your customers. There can also be spam emails or harmful links sent to your users. This might not have financial impacts but can severely damage your online reputation. A simple way to prevent this is to use very strong passwords (using unique words or phrases and including complex characters) and changing it regularly.
A single solution to handling website security is to host your website on a highly secured platform like cloud hosting. One of the strongest features of cloud web hosting is its tightened security, which used advanced tools like SiteLock, Sophos, CipherCloud, and similar others, each with unique features. Most cloud hosting providers offer these tools along with their hosting service plans, along with running automatic updates of your WP version and providing other assistance, that can help boost the security level of your website and bring results to your marketing efforts.